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Your Single Stop for Donations: Classy’s 2021 Giving Tuesday Resource Center...

Classy’s Giving Tuesday Resource Center is back for 2021 to provide nonprofits with cohesive campaign examples, timely tips, and over 50 free resources all in one place. This resource center is your...

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11 Dos and Don’ts to Plan a Successful Giving Tuesday Campaign

Plan a successful Giving Tuesday campaign to be proud of this year to attract and engage new donors with 11 Giving Tuesday dos and don’ts. Grab Our Giving Tuesday Checklist to Get Ahead Giving Tuesday...

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Top Matching Gift Q&A for Impactful Year-End Fundraising

This is a guest post by Double the Donation, a provider of industry-leading matching gift tools that integrate with Classy to facilitate employer matches directly through the checkout process. The...

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Get Inspired by 10 Successful Giving Tuesday Campaigns

As we roll into the last few months of the year, nonprofit organizations are gearing up to plan successful Giving Tuesday campaigns that help them capitalize on the global giving day. Giving Tuesday,...

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See How This Giving Tuesday Storytelling Campaign Increased YoY Donations by...

Each month, we invite you to get inspired by a unique and timely campaign that shows exactly how to use the Classy giving platform to the fullest. November kicks off the most impactful giving season of...

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5 Tips for Your Giving Tuesday Social Media Strategy

Giving Tuesday is a global giving movement that started from a hashtag, so it makes sense that it garners massive attention on social media. Just how massive? In 2019, the hashtag #GivingTuesday saw...

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Announcing: Giving Tuesday Results 2021 [INFOGRAPHIC]

Today we announce Giving Tuesday 2021 results as the world rallied around the 9th annual global day of giving to bring in $39,254,555 on the Classy Giving Platform for causes nationwide. Below, you’ll...

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How to Easily Unite Your Giving Tuesday and Year-End Campaigns

Giving Tuesday serves as the perfect opportunity to kick off your year-end fundraising campaign. After all, nonprofits raised more than $2.7 billion in the U.S. alone on Giving Tuesday 2021. Jump Right...

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Giving Tuesday 2022: When Is It & What to Expect

As Giving Tuesday 2022 rounds the corner, savvy nonprofits are hitting the ground running in preparation for one of the biggest giving days of the year. Organizations need to ensure their strategies...

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Raise More on Giving Tuesday With Your New Go-To Site

Giving Tuesday is your opportunity to raise more, so your nonprofit can do more to keep your mission moving forward through the new year. Here at Classy, we’re excited to bring the social sector a...

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5 Tips for Success From GivingTuesday’s Chief Data Officer

This is a guest blog from Will Schmidt, Head of Marketing for the Cause & Purpose podcast. Alongside host Mike Spear, these two former Classy veterans are sharing social impact leaders’ stories,...

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Tips and Tricks for Corporate Partnerships on Giving Tuesday

Are you bringing corporate partnerships into your Giving Tuesday strategy this year? We’re breaking down our favorite tips and tricks to help on one of the most important days of the year for nonprofit...

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Today’s Donors Share New Giving Intentions and Motivations: Why America Gives...

America is activated, impassioned, and determined to give back this year. In just one year from Classy’s last US donor survey, the country faced an international humanitarian conflict, controversial...

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Announcing: Giving Tuesday Results 2022 [INFOGRAPHIC]

Giving Tuesday 2022 marks the 10th anniversary of the annual global day of giving. This year, charitable behavior became less predictable as the economy fluctuated and the definition of giving evolved...

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How to Engage Donors Creatively After the Giving Season

The days, weeks, and months following the year-end season can be more critical to the long-term health of your organization than the holidays. That’s why it’s never too early to think about donor...

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Giving Tuesday 2023: When Is It & What to Expect

Giving Tuesday 2023 marks the 11th anniversary of a global generosity movement created by GivingTuesday.org. Every year on Giving Tuesday, passionate donors set new donation records through various...

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Your Giving Tuesday Toolkit: 8 Free Resources to Build a Memorable Campaign

Load up your Giving Tuesday toolkit with everything you need to make an impact this year-end season—without breaking your budget. Get Started With Our 3-Month Giving Tuesday Checklist Fall is...

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What Is Giving Tuesday (and Why It Matters)?

In a fast-paced world where it’s easy to get caught up in our day-to-day lives, Giving Tuesday allows us to take a step back and make a collective (and incredible) impact. New to Giving Tuesday? We’ve...

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Your 3-Month Giving Tuesday Checklist: Plan to Make the Most of the Day

Giving Tuesday is the springboard to your year-end fundraising season. Get it right, and you’ll set your nonprofit up for success in achieving your financial goals. However, remembering every...

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10 Giving Tuesday Landing Page Upgrades to Boost Conversions

Your Giving Tuesday landing page is a gateway to year-end support and the lead-in to a successful giving season. However, just creating a page isn’t enough to cross off of your Giving Tuesday...

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6 New and Creative Giving Tuesday Ideas

Giving Tuesday, the global day of giving, is a time for fundraising professionals to make their mark ahead of the busiest charitable giving season of the year. The momentum behind the Giving Tuesday...

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How to Craft Compelling Messaging for Your Giving Tuesday Campaign

Giving Tuesday is an annual, worldwide day of generosity on the first Tuesday after Thanksgiving. Nonprofit organizations leverage this movement to meet year-end fundraising goals, acquire new donors,...

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Storytelling in the New Era of Giving: How to Unlock Generosity for Year-End...

As the year-end season approaches, nonprofits find themselves at a pivotal point. Now, more than ever, nonprofits must define their unique formulas to engage and inspire donors in a landscape...

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Navigating a New Era of Giving Experiences: How to Personalize Donors’ Paths...

 It’s critical to enter the biggest giving season of the year with a donation experience that mobilizes and empowers supporters to get involved. Experience is the bridge that connects your nonprofit...

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Connection in the New Era of Giving: How to Cultivate Donor Relationships...

Each connection you form (or don’t) at the end of the year shapes the coming year’s fundraising potential. As we approach peak season for charitable behavior, it’s crucial to tell your story in a way...

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5 Post-Giving Tuesday Strategies to Boost Your Nonprofit’s Year-End Impact

Seasoned nonprofits know that strong Giving Tuesday strategies are the foundation of fundraising success. They also know that engaging supporters after this high-traffic donation day is just as...

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4 New Ways to Enhance Your Fundraising Performance with Classy Studio

High-performing fundraising strategies offer meaningful experiences for supporters that form deep connections and drive conversions. At Classy, we’ve seen the results nonprofits can achieve when they...

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3 Fundraising Activations to Achieve Greater Giving This Year-End Season

The holidays signal a peak moment for generosity. People may gift new sneakers and concert tickets to their friends and family, but they also search for ways to support their local and online...

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Giving Tuesday Matching Donations: Doubling Your Year-End Impact

This blog was written in collaboration with Adam Weinger, President of Double the Donation. Double the Donation helps nonprofits increase annual revenue through corporate matching gifts and volunteer...

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5 Giving Tuesday Email Examples That Convert

In 2023, Giving Tuesday raised $3.1 billion in the United States, which included $49,405,464 for 3,500 nonprofits on Classy from GoFundMe. The global event inspires millions of people to donate to...

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